The opportunity
What are Instagram Ads?
Instagram Ads are paid campaigns that appear in Instagram's Feed, Stories, Reels, and Explore tab, managed through Meta Ads Manager.
Instagram Ads
Instagram Ads
Instagram ads management in Pakistan by Osama Majeed (13+ years). Reels, Stories, Feed, and Shopping ads with scroll-stopping creative and real audience targeting. Free ad account audit.
- Native-feeling Reels, Stories & Feed creative
- Audience targeting built on real research
- Product tagging & Shopping setup for stores
- Clear reporting on cost per lead & ROAS
A common question
How much do Instagram ads cost in Pakistan?
You set your own daily or lifetime budget, and cost per result depends on your industry, audience, and format.
A common question
Are Instagram ads different from Facebook ads?
They run through the same Meta Ads Manager and can share targeting and budget, but the creative needs are different.
A common question
Which Instagram ad format works best?
There's no single best format — Reels tend to win on reach, Stories work for time-sensitive offers, Feed suits storytelling, and Shopping ads work best for e-commerce.
Real results, not promises
Instagram Ads work I've actually delivered
At ARY Digital Network I ran Instagram campaigns for visually-driven brands across e-commerce, food, and lifestyle — real budgets, real creative, real results.
7 brands
ARY Digital Network
Ran Instagram alongside Facebook campaigns across FreshOne Meat, ARY Sahulat Bazar, Sahulat Travel, and more.
Visual-first
FreshOne Meat
Ran Instagram campaigns for a food and grocery delivery brand, where product visuals and Reels drive most of the engagement.
Multi-project
Digi Hive
Planned and ran paid social campaigns, including Instagram, across multiple client projects simultaneously.
What's included
Every Instagram Ads format, handled
Instagram Reels Ads
Short-form video ads placed directly in the Reels feed, where reach and cost efficiency are usually strongest.
Instagram Stories Ads
Full-screen, time-sensitive Stories ads built for direct offers, launches, and quick calls to action.
Feed & Explore Ads
Photo and carousel ads in Feed and Explore, built for brand storytelling and product discovery.
Instagram Shopping Ads
Product-tagged ads that let people browse and buy without leaving the app.
Learn more →Native, Influencer-Style Creative
Ads shot and edited to feel like organic content, not a polished commercial.
Audience & Lookalike Targeting
Custom and lookalike audiences built from your real customer data, refined specifically for Instagram behavior.
How it works
My Instagram Ads process
- 01
Goals & audit
We define what a lead is worth and review any existing Instagram/Meta Ads account.
- 02
Audience & format strategy
Real audience research mapped to the right Instagram format.
- 03
Build
Native-feeling creative, copy, and Pixel/Conversions API tracking set up properly from day one.
- 04
Test & optimize
Test formats, creative, and audiences against each other to cut wasted spend.
- 05
Scale & report
Double down on winning ads and report clearly on cost per lead and ROAS.
Part of a bigger silo
Instagram Ads within the PPC silo
Instagram Ads run through the same Meta Ads Manager as Facebook — same targeting engine, same Pixel, different creative and audience behavior.
FAQ
Instagram Ads questions, answered
What's included in your Instagram Ads management?
Reels, Stories, Feed, and Shopping ads, native creative direction, audience and lookalike targeting, and Meta Pixel/Conversions API setup.
How much does Instagram Ads management cost in Pakistan?
Ad spend and management fees are separate and depend on your goals and industry.
Are Instagram ads better than Facebook ads?
Neither is universally better — Instagram favors visual, younger audiences; Facebook often performs better for lead forms and broader reach.
Which Instagram ad format should I use?
Depends on the goal — Reels for reach, Stories for time-sensitive offers, Feed for storytelling, Shopping ads for e-commerce.
Does my creative need to look professional for Instagram ads?
Not necessarily. Native, influencer-style content often outperforms polished commercial-style creative on Instagram.
Can you set up Instagram Shopping for my store?
Yes, alongside your product catalog, and it pairs well with broader e-commerce SEO.
Have you run Instagram ads across multiple brands before?
Yes, including FreshOne Meat, ARY Sahulat Bazar, and Sahulat Travel at ARY Digital Network.
Ready for Instagram ads that actually convert?
Get a free account audit and a plan to lower your cost per lead.